EZMarketing makes advertising EZ SEM
What is Search Engine Marketing?
SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages.
With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs). They target select keywords so that when a user searches for those terms, they see an ad from the brand. The brand is charged only if a user clicks on the ad.
Paid search ads can be found on almost any search results page. These paid placements are typically located at the top and bottom of the page. They include an “Ad” designation to let users know that it is a paid placement.
Why should you be Interested?
With times becoming increasingly difficult, brands and businesses are looking for more efficient ways to spend their marketing dollars.
While mass media still gets a large chunk of the advertising budgets, online advertising has grown significantly in the last 5 years, to the point that online ad spending is to overtake TV budgets this year (2013) in Australia.
Online advertising is a general term since it takes many forms, from display to social, from eDM to search.
The objectives of Search Engine Marketing can be quite varied, from traffic generation to lead generation. Whatever it is, it requires people to take action.
With SEM, businesses now have the opportunity to target people directly based on what they search, putting their name and brand right in front of them, generating awareness and more importantly traffic to their website. If well targeted, this traffic is also most likely to convert.